Permalinks are important consideration for search engine optimization (SEO). Search engines like Google, Yahoo, Bing, etc give a major role to your blogs permalinks while indexing and showing results in searches made. Have you ever gave it a thought, which is best WordPress permalinks structure ?
Mostly new users ask this question and there are many others who even do not know about permalinks. They continue to use default permalink structure which is not a good practice. By default, WordPress offers permalinks like this:
This URL ( permalinks structure ) is not search engine friendly. In this article, permalinks will be explained. And will also tell you which is best permalink structure for your blog & how to set it in settings.
Permalinks and URLs
URL stands for Uniform Resource Locator, it is used to uniquely identify any page or post on internet. The unique and permanent URL (Uniform Resource Locator) of your blog posts or your website pages is known as Permalinks. These URLs or Permalinks used as a web address of a particular webpage. Permalinks links means permanent links , they should not change with time.
Some new bloggers keep on experimenting and changing permalinks which can make their blog non user friendly & non search engine friendly.
SEO friendly permalinks can be explained as those URLs which contain keywords that explain the article, and they’re easy to read by both humans and search engines. They also improve your chances to rank higher in search engines.
WordPress Permalinks Settings
You can access these setting in admin area of your WordPress. Find and so to Settings in the left side menu and then click on Permalinks. You will see a page where you can manually set permalinks structure for your blog.
Below options are available to select from
- Day and name
- Month and name
- Post name
- Custom Structure
Choose your own URL structure using available tags. Tags will be discussed further in the article.
Finding out best WordPress Permalink Structure
Plain structure is never good for SEO, it must always be avoided. It is simply a number, it does not contains any information about the article.
Permalinks containing dates also not recommended in general. Use them only if you own a news portal which updated very frequently. Dates adds the risk of outdated content, people can easily know this is years old article and nobody is interested in outdated content. It also adds to the length of the permalink. An article can not be published again if date is mentioned.
Also the numeric structure is similar to plain. Avoid both of these.
Post name structure is best out of default options, it will be short and precise. Do not forget to add keywords in your post name. Adding category to WordPress permalinks is also a good choice, but use it only if your category names are short & meaningful. Make sure that you are not using a lot of categories and category does not eat up lot of characters. If your category is a good keyword, then add category to WordPress permalinks. It is good practice implemented by many bloggers. It is all up to you to add this or not.
WordPress Permalinks for Google news
As per Google guidelines about news submission, your permalinks should have a unique post code at the end. If your blog is about current-affairs, any kind of news, technology or entertainment, You should follow these guidelines and your permalinks should look like this
Customizing WordPress Permalinks
Following tags are available to edit your custom structure permalink
- %year% – Year of your post, 4 digits. For example 2016
- %monthnum% – Month of the year. For example 08
- %day% – Day of the month. For example 01
- %hour% – Hour of the day. For example 10
- %minute% – Minute of the hour. For example 25
- %second% – Second of the minute. For example 15
- %post_id% – The unique ID # of the post. For example 954
- %postname% – The title of the post. For example “How to choose SEO friendly Permalink?” becomes how-to-choose-seo-friendly-permalink. This is known as sanitized version.
- %category% – The name of category. For example SEO . sanitized version of category will be shown based slug.
- %author% – Name of the author. For example Sourabh becomes sourabh .