Huawei mislead people with $4500 DSLR-lens setup photo as P9 shot, but exif data ruins all

Huawei launched its flagship smartphone P9, which was doing well in market. But, still they decided to do more marketing. Huawei posted a picture of lady in sunshine on its Google plus page. Also, the picture was of such a superior quality that it was hard to believe it as P9 shot. 

Huawei P9 camera is not bad either. It had dual-lens setup of 12 MP each on back. Dual Leica cameras are present so that it can sense depth in the photograph. Hence, it allows P9 to take pictures similar to those taken from DSLR, by blurring the background. But, only similar, not exact as those taken by DSLR. Because the Huawei P9 uses image processing to create that effect and that can not beat a original DSLR.

While posting the photograph, Huawei caption describes We managed to catch a beautiful sunrise with Deliciously Ella. The #HuaweiP9’s dual Leica cameras makes taking photos in low light conditions like this a pleasure. Reinvent smartphone photography and share your sunrise pictures with us. #OO 

Sad news for Huawei is that Google plus does store exif while sharing a picture. While, other platforms such as Facebook, Twitter discards the exif data, storing only photos. For those who do not know about exif, I tell you. Exif stands for “Exchangeable Image File Format”. Exif file format stores data like when the photo was clicked? Which instrument captured the photo and also the settings of instrument while capturing the photos. 


This exif data was enough for busting Huawei. The exif data of that photo reveals that Conon EOS 5D Mark III with a 70-200 mmF/2.8 lens system caught the image. When you will check the price online, you will find that the setup costs around $4500.

 Huawei has already deleted the image from their social channel, but you can still see it above. Also, Huawei has responded to Android Police with the following statement. 

It has recently been highlighted that an image posted to our social channels was not shot on the Huawei P9. The photo, which was professionally taken while filming a Huawei P9  advert, was shared to inspire our community. We recognise though that we should have been clearer with the captions for this image. It was never our intention to mislead. We apologise for this and we have removed the image.” 

Huawei has apologized for its mistake. This puts a question on marketing strategies of worldwide established brand. Comment what do you think, is Huawei honest ? 

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